Which innovative food product category did Whole Foods Market help popularize in the U.S. market through its early adoption and private label development in the early 2000s?

Whole Foods Market has been a leader in natural and organic foods retail, but their product development strategies aren't always common knowledge. This trivia question focuses on how this major retailer has influenced food product innovation and helped create new food categories. Test your knowledge about the relationship between retail giants and the evolution of food products that have changed how Americans eat.

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