Which linguistic technique did Kodak deliberately use when creating their brand name in 1888, making it one of the earliest examples of scientific language engineering in marketing?

Famous logos and brand names often rely heavily on linguistic principles to create memorable, effective identities. Behind many successful brands are careful considerations of phonetics, morphology, and semantic associations. This poll tests your knowledge of how language science influences modern branding strategies and how companies leverage linguistics to create powerful market identities.

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They used plosive consonants ('k' sounds) at beginning and end to create a sharp, memorable phonetic pattern that was recognizable across languages
They incorporated Latin and Greek morphemes to suggest academic authority and scientific precision
They used vowel harmony principles from Finnish and Hungarian to create a pleasing rhythm
They adapted an indigenous American language term to convey authenticity and heritage