Which mythological creature experienced a 287% increase in e-commerce product searches following the release of a viral documentary-style marketing campaign in 2019?

The world of mythology and folklore has long been a rich source of inspiration for marketers seeking to create memorable brand identities and campaigns. From Nike's winged goddess of victory to Starbucks' siren from Greek mythology, ancient stories continue to shape modern consumer experiences. Test your knowledge about how mythological elements have influenced retail strategy and customer engagement in the digital age.

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Phoenix
Mermaid
Sasquatch/Bigfoot
Dragon