Which global retailer launched the 'Artisan Project' in 2013, creating direct partnerships with over 2,000 traditional craftspeople from 50+ countries to bring authentic cultural products to mainstream retail?

Traditional craftsmanship meets modern retail! Many companies are now incorporating cultural heritage products and traditional artisanal techniques into their retail strategies. This has created a fascinating intersection between ancient traditions and contemporary consumer experiences. Test your knowledge about a groundbreaking retail initiative that has revolutionized how cultural traditions are preserved and marketed globally.

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West Elm (Williams-Sonoma)
Anthropologie (URBN)
Pottery Barn (Williams-Sonoma)
World Market (Bed Bath & Beyond)