Which language-focused marketing campaign introduced a completely new word into English dictionaries within 2 years of its launch?

Linguists and lexicographers often work behind the scenes on major brand marketing campaigns, developing terminology, slogans, and brand voices. This poll tests your knowledge of famous linguistic contributions to major product marketing efforts that changed how we speak about everyday items.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Google's "to google" (verb meaning to search online)
Xerox's "to xerox" (verb meaning to photocopy)
Oxford Dictionary's "selfie" campaign highlighting digital vocabulary
Merriam-Webster's "app" campaign for mobile terminology