Which innovative retail strategy did George Lucas pioneer that revolutionized film merchandising and has since become standard practice in the entertainment industry?

In the film and television industry, merchandising represents a multi-billion dollar revenue stream that can sometimes exceed box office returns. One particular retail innovation revolutionized how studios approached product tie-ins and created entirely new revenue channels. Test your knowledge about this game-changing retail strategy that transformed how entertainment properties are monetized.

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Retaining merchandising rights instead of accepting a higher directing fee for Star Wars
Creating limited-time pop-up stores that only appeared during a film's theatrical run
Introducing subscription-based fan clubs with exclusive merchandise access
Developing the first movie-themed retail locations inside shopping malls