Which famous literary marketing campaign involved placing mysterious posters in major cities with only the text "Frodo Lives" to generate buzz before publication?

The publishing industry has seen some revolutionary marketing campaigns that transformed how books reach readers. From viral stunts to innovative digital strategies, publishers have found creative ways to launch books into bestseller territory. Test your knowledge about some of the most impactful book marketing campaigns that changed the literary landscape.

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• The 1965 Ballantine Books paperback release of J.R.R. Tolkien's 'The Lord of the Rings'
• The 1997 launch of J.K. Rowling's first Harry Potter book
• The 2003 release of Dan Brown's 'The Da Vinci Code'
• The 2008 debut of Stephenie Meyer's 'Twilight' saga

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