Which artist's surprise album release strategy in 2013 changed music marketing forever, leading to what the industry now calls a 'visual album' marketing approach?

The music industry has undergone dramatic changes in how artists and labels market their products. With the rise of streaming platforms, social media, and direct-to-fan relationships, marketing strategies have evolved significantly. This poll tests your knowledge about a groundbreaking marketing campaign that changed how music products are promoted in the digital age.

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Beyoncé, with her self-titled album released without prior announcement exclusively on iTunes
Taylor Swift, with her '1989' album that included polaroid photos and secret messages
Kanye West, with 'Yeezus' and its minimalist clear jewel case with red tape
Frank Ocean, with his visual stream 'Endless' followed by the album 'Blonde'