Which pharmaceutical product launch in 2006 was backed by a revolutionary $500+ million marketing campaign featuring animated characters representing the condition it treated?

The pharmaceutical industry spends billions annually on advertising campaigns to launch groundbreaking medications. These campaigns not only inform healthcare professionals about new treatment options but also raise patient awareness. Some drug launches have become legendary in marketing circles for their innovative approaches, record-breaking budgets, or significant impact on medical practice. Test your knowledge about one of the most successful pharmaceutical product launches in history!

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Lunesta (eszopiclone) by Sepracor, with the glowing butterfly campaign
Ambien CR (zolpidem tartrate) by Sanofi-Aventis, with the 'Sleep Through the Night' campaign
Chantix (varenicline) by Pfizer, with animated brain receptors campaign
Gardasil (HPV vaccine) by Merck, with the groundbreaking 'One Less' campaign