Which pioneering government loyalty program was launched in 2016 to incentivize citizens for sustainable behaviors and civic engagement through a mobile app with points and rewards?

Government agencies worldwide are adopting loyalty-style programs to encourage civic participation and improve public service delivery. These initiatives apply private sector customer retention strategies to public administration, offering incentives for citizen engagement in everything from environmental sustainability to health initiatives. How well do you understand this growing intersection between commercial loyalty tactics and public governance?

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Dubai's 'Happiness Agenda'
Singapore's 'Smart Nation Points'
Seoul's 'mVoting' Rewards System
Dubai's 'City Points' Program