Which customer experience innovation was first widely adopted by Broadway theaters in the 2010s, revolutionizing audience engagement?

Broadway theaters have undergone significant transformation in their customer experience strategies over the decades. From paper tickets to digital experiences, the way audiences interact with performing arts venues has evolved to meet changing consumer expectations. This trivia question explores a pivotal innovation in Broadway's customer experience history that fundamentally changed how audiences engage with theatrical performances.

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Dynamic pricing algorithms that adjust ticket costs based on demand and seat location
Digital program guides replacing paper playbills
Subscription-based theater passes for multiple shows
Virtual reality previews of performances