Which major sports retailer first implemented a fully immersive VR 'test zone' where customers could virtually experience products in simulated environments before purchase?

The sports retail landscape has transformed dramatically with technology. Major athletic brands have pioneered various digital initiatives to enhance customer experience and drive sales. This trivia tests your knowledge about a groundbreaking virtual reality implementation by a leading sports retailer that changed how customers shop for athletic gear.

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Nike with their 'Nike Pro Experience' zones (2018)
Adidas with their 'Virtual Arena' stations (2019)
Under Armour with their 'Performance Reality' centers (2017)
Puma with their 'Fit Dimension' technology (2020)