Which revolutionary book format did Penguin Books introduce in 1935 that transformed publishing with its distinctive colored covers and affordable price point?

In the publishing world, branding has played a crucial role in how readers discover and connect with books. One of the most iconic publishing brand identities underwent a significant transformation that changed the industry forever. Test your knowledge about this publishing milestone that merged artistic design with commercial success and created one of the most recognizable logos in literary retail history.

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• The Penguin Paperback
• The Illustrated Classic
• The Pocket Reference
• The Literary Magazine

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