Which pharmaceutical company first used virtual reality (VR) as a major marketing tool to help physicians understand a patient's disease experience?

The pharmaceutical and medical device industries have pioneered some of the most innovative advertising approaches to reach healthcare providers and patients. This poll tests your knowledge of groundbreaking product advertising strategies that transformed how medical products are marketed and perceived. From direct-to-consumer campaigns to digital platforms that revolutionized patient education, see if you can identify this significant marketing milestone.

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Pfizer with their migraine VR experience (2017)
Janssen with their schizophrenia 'Mindstorm' VR simulation (2016)
Novartis with their vision loss VR demonstration (2018)
AstraZeneca with their COPD patient perspective VR program (2015)