Which controversial business decision by Netflix in 2011 nearly caused the company to collapse before ultimately setting the stage for their streaming dominance?

The film and television industry has been transformed by subscription-based streaming services. What began as a DVD-by-mail business model evolved into the dominant form of content consumption worldwide. Test your knowledge about how one of the most significant subscription model pivots in entertainment history unfolded, forever changing how we watch movies and TV shows.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Qwikster: Attempting to split DVD rentals and streaming into separate services with different billing systems
Launching 'Netflix Original' content with House of Cards, alienating traditional studios who threatened to pull their content
Implementing dynamic pricing that charged users more during peak viewing hours
The sudden removal of user reviews and ratings from the platform