Which unexpected brand collaboration broke records in 2020 by selling out globally in under 30 minutes, crashing websites, and immediately appearing on resale markets at 10x the original price?

In the fast-paced world of pop culture, brand collaborations create some of the most memorable and sought-after products. These strategic partnerships between entertainment properties, celebrities, and consumer brands often result in limited-edition items that spark cultural phenomena and generate massive sales. Test your knowledge of these game-changing pop culture collaborations that had fans lining up around the block!

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McDonald's x Travis Scott 'Cactus Jack' meal
Crocs x KFC fried chicken-scented clogs
IKEA x Virgil Abloh 'MARKERAD' collection
Adidas x Game of Thrones 'Ultra Boost' sneakers