Which celebrity's brand has been credited with revolutionizing their product category through positioning that specifically targeted an underserved demographic in the beauty industry?

In today's celebrity-driven market, brand positioning can make or break a product's success in pop culture. Major celebrities have created billion-dollar empires through strategic brand positioning that resonates with their fan base and extends beyond their original claim to fame. Test your knowledge about which celebrity entrepreneur has positioned their brand most effectively in their respective market segment!

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Rihanna's Fenty Beauty, which disrupted the market with its 40+ foundation shades for diverse skin tones
Kylie Jenner's Kylie Cosmetics, which focused on the teen makeup enthusiast demographic
Lady Gaga's Haus Labs, which positioned around vegan and cruelty-free makeup for artistic expression
Selena Gomez's Rare Beauty, which centered on mental health awareness in the beauty space