Which mythological figure's product endorsement led to the tradition of placing coins on the eyes of the dead in many ancient cultures?

Throughout mythology and folklore, gods and legendary figures have been associated with specific items, essentially serving as ancient product endorsers. These divine connections helped establish brand identity in ancient cultures, with temples and rituals functioning as early marketing campaigns. Test your knowledge about these legendary product associations that have influenced consumer behavior across millennia!

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Charon, who required payment to ferry souls across the River Styx
Anubis, who weighed the hearts of the dead against a feather
Hades, who collected tribute for entrance to the underworld
Hermes, who guided souls to the afterlife for a fee