Which gaming marketing campaign was the first to generate over $100 million in revenue within 24 hours of release, pioneering the 'blockbuster launch' strategy now common in the industry?

In the competitive gaming industry, marketing campaigns can make or break a product launch. One campaign in particular revolutionized how games are marketed to consumers, creating unprecedented hype and establishing a new benchmark for the industry. Test your knowledge about this influential moment in gaming marketing history that transformed how virtual worlds are promoted to players worldwide.

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Halo 3's 'Believe' diorama campaign (2007)
Grand Theft Auto V's integrated marketing campaign (2013)
Call of Duty: Modern Warfare 2's 'The Most Anticipated Game' campaign (2009)
World of Warcraft's 'What's Your Game?' celebrity endorsement campaign (2004)