Which innovative digital marketing strategy did NASA use to build public engagement during the James Webb Space Telescope's final countdown to launch in December 2021?

The James Webb Space Telescope (JWST) represents one of astronomy's most significant product launches of the 21st century. After decades of development and billions in investment, NASA and its international partners needed to create public awareness and support for this groundbreaking scientific instrument. Test your knowledge about the marketing campaign and product launch that brought this astronomical marvel to the public consciousness.

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A 30-day interactive AR experience called 'Webb's First Light' that allowed users to simulate discoveries through their smartphones
The 'Webb-o-meter' social media campaign that tracked each deployment milestone with real-time public celebration events
The 'Where Will Webb Look?' public submission program allowing people to vote on early observation targets
The 'Webb Telescope Time Capsule' where people submitted messages and images to be digitally encoded and beamed toward JWST's first observation target