Which retail innovation was first pioneered by Broadway theaters in 2017 that revolutionized merchandise sales and is now standard across major performing arts venues?

The performing arts world isn't just about what happens on stage - it's also about the audience experience. Theaters and performance venues have been implementing innovative retail strategies to enhance patron experiences and increase revenue streams. This trivia question tests your knowledge of a groundbreaking retail innovation that changed how theaters manage their merchandise and audience engagement. How well do you know what happens behind the scenes in performing arts retail?

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Digital merchandise pre-ordering allowing patrons to pick up show memorabilia without waiting in intermission lines
Augmented reality apps that let audience members virtually try on costume replicas before purchasing
Subscription-based collectible program boxes delivered monthly to patrons' homes
Dynamic pricing for merchandise that fluctuates based on show popularity and remaining inventory