Which innovative marketing strategy did NASA use to create personal connections with the public during the James Webb Space Telescope launch campaign?

The James Webb Space Telescope (JWST) represented one of NASA's most significant product launches in recent history. Its marketing campaign needed to generate public excitement about complex astronomy while justifying its $10 billion budget. The campaign involved multiple agencies, educational outreach, and innovative digital strategies to build anticipation for years before the actual December 2021 launch. Test your knowledge about this groundbreaking astronomy product marketing campaign!

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The 'Webb Telescope Selfie' app that let users see how they'd look through different telescope filters
The 'Name on Webb' campaign allowing people to submit their names to be included on a microchip aboard the telescope
A limited edition Webb telescope LEGO set that sold out within hours of release
The 'Webb-cast' series featuring celebrity astronomers explaining the telescope's capabilities on TikTok