Which 1999 film pioneered viral marketing with a mysterious website that presented the fictional story as real, creating unprecedented buzz months before release?

Test your knowledge about groundbreaking marketing strategies that transformed ordinary films into box office phenomena. The entertainment industry has produced some of the most innovative marketing campaigns in business history, revolutionizing how products are promoted to consumers. These strategies have since been adopted across multiple industries, but their origins in film marketing remain legendary.

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The Blair Witch Project
The Matrix
Fight Club
The Sixth Sense