Which retailer is credited with inventing the first modern self-service shopping concept in 1916, revolutionizing the customer journey by allowing shoppers to select their own merchandise?

Test your knowledge about a pivotal moment in retail history that transformed how consumers shop! Before this innovation, shopping was a time-consuming process where store clerks retrieved all items for customers from behind counters. This revolutionary concept fundamentally changed the customer journey, empowering shoppers to browse freely and select their own merchandise—a retail model we take for granted today. Do you know which pioneering retailer first implemented this game-changing approach?

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Piggly Wiggly
Woolworth's
A&P (Great Atlantic & Pacific Tea Company)
Marshall Field's