Which pricing innovation, first widely adopted by budget airlines in the early 2000s, has now become standard practice across the transportation industry?

The transportation sector has witnessed significant shifts in pricing strategies over the past decade as technology, sustainability concerns, and changing consumer behaviors reshape the industry. From dynamic pricing in ride-sharing services to subscription-based models for public transit, companies are constantly innovating how they monetize mobility. Test your knowledge about one particularly revolutionary pricing approach that transformed consumer expectations in this sector.

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Unbundling (charging separately for previously included services like baggage, seat selection, etc.)
Subscription-based unlimited travel passes
Carbon offset fee integration
Distance-based surge pricing