Which product design discovery is credited with revolutionizing retail by introducing the concept of 'unboxing experience' that has now become a crucial part of modern retail strategy?

Throughout history, certain product design breakthroughs have fundamentally transformed the retail landscape. These innovations didn't just create new products—they established entirely new categories, revolutionized consumer behavior, and forced retailers to adapt their strategies. Test your knowledge about these pivotal design discoveries that bridged technology, consumer psychology, and retail strategy to create lasting market impact.

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Apple's packaging design for the first iPhone in 2007, which elevated packaging from mere protection to a critical part of product experience
Amazon's introduction of frustration-free packaging in 2008, which focused on sustainability and ease of opening
Tiffany & Co.'s blue box design from 1978, which made the container as desirable as the jewelry inside
IKEA's flat-pack furniture design in 1956, which revolutionized how products could be efficiently transported and displayed