Which major sports apparel brand first implemented a proprietary algorithm-based 'fit profile' system that analyzes customer workout data to recommend personalized equipment and apparel?

The sports retail landscape has dramatically evolved in the digital age. Major athletic brands have pioneered innovative ways to connect with consumers through technology and personalized experiences. This poll tests your knowledge about a groundbreaking retail personalization strategy that changed how sports merchandise is marketed and sold to different customer segments.

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Nike with its Nike Fit technology
Under Armour with its ArmourFit system
Adidas with its Fit Intelligence (FIT) program
Puma with its Puma Performance Profiler