Which celebrity's 2019 product launch broke Ulta Beauty's e-commerce site within hours and sold out its entire inventory in less than 24 hours?

In today's market, celebrities often play crucial roles in product launches, lending their fame and influence to create buzz and drive consumer interest. This strategy has evolved significantly over the decades, with some celebrity-backed product launches becoming legendary in marketing history. Test your knowledge about these high-profile collaborations that transformed ordinary product releases into cultural phenomena.

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• Kylie Jenner's Kylie Skin
• Rihanna's Fenty Beauty expansion
• Lady Gaga's Haus Laboratories
• Selena Gomez's Rare Beauty

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