Which studio first executed a $1M+ dedicated influencer marketing campaign for a film, revolutionizing movie promotion in 2016?

In the evolving landscape of film and television marketing, influencer partnerships have become a cornerstone strategy for studios. This poll tests your knowledge about a groundbreaking influencer marketing campaign that transformed how entertainment properties are promoted. Think about which major studio first pioneered the systematic use of social media influencers to create unprecedented pre-release buzz for a major motion picture.

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• Warner Bros. for 'Suicide Squad'
• Disney for 'The Jungle Book'
• Universal for 'The Secret Life of Pets'
• Sony Pictures for 'Ghostbusters'

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