Which renowned architecture firm underwent a controversial rebranding in 2015, changing their 38-year-old logo from a classic serif typeface to a bold sans-serif wordmark that sparked industry-wide debate?

The architecture industry has seen numerous firms evolve their corporate identities over decades to reflect changing design philosophies and market positioning. This trivia question focuses on one of the most significant rebranding efforts in architectural practice history. Test your knowledge about how major architecture firms have presented themselves to clients and the public through their visual identity.

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Pentagram Architecture
Gensler
Foster + Partners
Perkins&Will