Which traditional celebration led to the creation of a retail phenomenon that generates over $20 billion annually in the US and involves significant cultural adaptation by international retailers?

Traditional festivals and cultural celebrations represent enormous retail opportunities worldwide. Successful brands know how to respectfully incorporate cultural elements into their marketing strategies to connect with consumers during significant cultural moments. This poll tests your knowledge about a notable retail marketing phenomenon tied to cultural traditions.

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Chinese Lunar New Year
Halloween
Diwali
Ramadan