Which streaming service pioneered the integration of a retail loyalty program by partnering with a major retailer to offer subscribers discounts on merchandise related to its original content?

As streaming platforms battle for viewer attention, customer loyalty programs have become a critical strategy in the film and television industry. These programs not only encourage sustained viewership but also provide valuable data about consumer preferences. Test your knowledge about how major studios and streaming services are using loyalty mechanics to retain subscribers in an increasingly competitive landscape.

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Netflix with Target's Circle program
Amazon Prime Video with Amazon Prime membership benefits
Disney+ with Disney Store rewards
HBO Max with Walmart+ subscription bundling