Which famous CEO pioneered the 'dynamic pricing' model that revolutionized Broadway ticket sales, allowing prices to fluctuate based on demand and significantly increasing revenue for productions?

The performing arts industry has seen remarkable technological and product innovations over the last decade that have transformed how performances are produced, marketed, and experienced. From virtual reality theaters to AI-powered recommendation systems for live shows, the intersection of technology and artistic expression continues to evolve. Test your knowledge about how product development is reshaping the performing arts landscape!

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Jordan Roth (President of Jujamcyn Theaters)
Cameron Mackintosh (Producer of Les Misérables, Phantom of the Opera)
Jeffrey Seller (Producer of Hamilton, Rent)
Andrew Lloyd Webber (Composer and Theater Owner)