Which revolutionary marketing approach helped the Broadway musical 'Hadestown' build a dedicated fan base before it even reached Broadway?

Modern performing arts venues are constantly innovating to attract new audiences and enhance the theater experience. From immersive pre-show activations to revolutionary packaging of season tickets, marketing in the performing arts world has evolved dramatically in recent years. Test your knowledge of cutting-edge performing arts marketing strategies that have transformed audience engagement and ticket sales in regional and Broadway theaters.

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Releasing a concept album that allowed audiences to experience the music years before the staged production
Creating an augmented reality app that let users explore the mythological underworld setting
Launching a nationwide talent search competition for the lead roles that went viral on social media
Developing limited edition collectible character figurines sold exclusively at performing arts venues