Which chocolate company was the first to introduce the concept of 'milk chocolate' as a branded product category in the late 1800s, revolutionizing chocolate marketing?

Chocolate has transformed from a bitter Mesoamerican beverage to one of the world's most beloved treats. Along the way, iconic chocolate brands have shaped consumer culture and marketing history. This trivia question explores a pivotal moment in chocolate brand history that changed how companies positioned their products in the early 20th century.

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Hershey's (USA)
Nestlé (Switzerland)
Cadbury (UK)
Lindt (Switzerland)