Which celebrity was the first to use their social media following to launch a direct-to-consumer beauty brand that reached $1 billion valuation in less than 3 years without traditional retail distribution?

Many celebrities have expanded their personal brands into successful retail empires, disrupting traditional retail models with their influence and business acumen. This poll tests your knowledge about famous personalities who have made significant impacts in the retail world through innovative product development strategies, changing how consumers engage with celebrity-endorsed merchandise. Can you identify who pioneered which retail innovation?

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Kylie Jenner with Kylie Cosmetics
Rihanna with Fenty Beauty
Jessica Alba with Honest Company
Lady Gaga with Haus Laboratories