In ancient Roman retail design, what special architectural feature was incorporated into high-end shops to enhance the customer journey and display luxury goods?

Before modern shopping malls and e-commerce, ancient civilizations had their own sophisticated retail customer journeys. From the grand bazaars of Mesopotamia to the market stalls of Rome, retail experiences shaped economies and cultures. This trivia challenges your knowledge about how our ancestors shopped, traded, and designed their marketplaces to create effective customer experiences in antiquity.

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Impluvium (interior water pool) to create ambient cooling and reflect light onto merchandise
Tabernae with thermopolium counters (heated serving stations) to attract customers with warm food aromas
Cryptoporticus (covered gallery) allowing wealthy customers to shop protected from weather and common citizens
Tesserae mosaics depicting product origin stories to create narrative-based marketing