Which traditional craft-based brand completely redesigned its logo in 2020, moving away from its handcrafted imagery to a minimalist design while facing significant backlash from cultural preservation groups?

Cultural traditions and craftsmanship have long been celebrated through commercial brands that highlight heritage techniques. Many companies have built their identity around traditional arts, creating iconic logos and brand stories that connect consumers to cultural heritage. Test your knowledge about how traditional craftsmanship has been transformed into modern brand identities while preserving cultural significance.

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Pendleton Woolen Mills
Hermès
Artesanías de Colombia
Royal Delft