Which groundbreaking product marketing strategy did 'Hamilton' implement that revolutionized Broadway audience demographics and accessibility?

The performing arts industry has undergone significant transformation in recent years, particularly in how theaters market shows and enhance the audience experience. From mobile ticketing to immersive promotional campaigns, technology has changed how performing arts venues connect with their audiences. Test your knowledge about one of the most innovative marketing strategies that changed Broadway attendance demographics!

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The $10 digital lottery system, named after Hamilton's face on the $10 bill, which made premium seats accessible to younger, more diverse audiences
A subscription-based streaming model that allowed audiences to watch performances from home before the show's official opening
The 'Broadway Passport' app that offered gamified rewards and exclusive content for attending multiple shows in a season
Virtual reality preview experiences installed in Times Square that let tourists 'sample' the show before purchasing tickets