Which 1984 Super Bowl commercial, directed by Ridley Scott, is considered revolutionary for introducing a product without actually showing it, and was only aired once nationally?

In the history of advertising, certain campaigns revolutionized how products were marketed and created lasting impacts on consumer culture. These groundbreaking advertisements often reflected the social values of their time while pushing boundaries of creativity and persuasion techniques. This question explores one of the most significant historical advertising innovations that changed the industry forever.

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Apple Macintosh '1984' commercial depicting a dystopian world shattered by a female athlete
Coca-Cola's 'Mean Joe Greene' commercial where he tosses his jersey to a young fan
Wendy's 'Where's the Beef?' commercial featuring elderly women examining a hamburger
McDonald's 'The Showdown' commercial with Michael Jordan and Larry Bird playing basketball