Which major travel retailer launched the first 'Geography VR Lab' allowing customers to virtually experience destinations before booking trips?

Virtual Reality is transforming how travel retailers and geographic destinations market themselves to consumers. Destination preview experiences, virtual store browsing, and immersive geographic exploration are changing the travel industry landscape. Test your knowledge about how VR is being deployed in geography-focused retail environments around the world.

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Thomas Cook with their 'Try Before You Fly' VR experience
Expedia with their 'World Explorer' VR centers
TripAdvisor with their 'Destination Preview' booths
Booking.com with their 'Virtual Vacation' stations