Which movie theater chain first introduced a subscription model allowing customers to watch unlimited movies for a flat monthly fee, significantly disrupting the traditional cinema customer experience?

The film industry has always been at the forefront of creating memorable customer experiences. From the moment you walk into a movie theater to the innovative ways studios market their films, the customer journey in cinema has evolved dramatically over decades. This trivia question tests your knowledge about a revolutionary customer experience innovation that changed how audiences engage with theatrical releases.

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MoviePass (initially a third-party service before being acquired)
AMC Stubs A-List
Cineworld's Unlimited Card
Regal Unlimited