Which traditional clothing brand made history by featuring indigenous artisans as their primary brand ambassadors in their 2019 'Roots Revival' campaign?

In the world of cultural fashion and traditional attire, marketing strategies often blend heritage with contemporary appeal. Some brands have revolutionized how cultural clothing is perceived globally through innovative product launches and strategic partnerships. This trivia tests your knowledge about a groundbreaking marketing campaign that changed how traditional clothing is promoted internationally.

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Fabindia with their 'Craft Consciousness' movement
Chimayo Weavers Collective with their 'Heritage Hands' campaign
Shingora's 'Traditional Threads, Modern Stories' initiative
Batik Keris with their 'Pattern of Generations' showcase