Which sporting goods retailer pioneered the 'Endless Aisle' omnichannel concept that allows in-store customers to order out-of-stock items for home delivery through interactive kiosks?

The sports retail landscape has dramatically transformed over the past decade with omnichannel strategies reshaping how consumers interact with sporting goods brands. From brick-and-mortar specialty stores to sophisticated digital experiences, sports retailers have pioneered innovative approaches to meet athletes and fans where they are. Test your knowledge about a groundbreaking omnichannel initiative that changed the game for sports retail!

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Dick's Sporting Goods
Nike
Decathlon
Under Armour