Which presidential campaign was the first to effectively leverage micro-targeting techniques by developing a database called 'Project Houdini' to identify and mobilize specific voter segments?

Test your knowledge of political campaign marketing strategies! Presidential campaigns represent some of the most sophisticated marketing operations in the world, combining data analytics, targeted messaging, and innovative promotional tactics. These campaigns spend billions collectively to shape public perception and drive voter turnout. How well do you understand the evolution of campaign marketing in American politics?

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Barack Obama's 2008 campaign
George W. Bush's 2004 campaign
Bill Clinton's 1996 campaign
Donald Trump's 2016 campaign