Which language learning company completely rebranded from a technical-sounding name to a bird-inspired identity, resulting in a 400% increase in user engagement?

In the competitive world of language learning apps and translation services, brand identity plays a crucial role in distinguishing products in a crowded market. Many successful language companies have created unique brand identities through clever naming strategies, innovative logos, and distinctive marketing approaches. This poll tests your knowledge about a significant brand identity transformation in the language learning industry that revolutionized how we think about educational technology branding.

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Duolingo (previously LanguageBot)
Babbel (previously LinguaTech)
Rosetta Stone (previously TransLex Systems)
Memrise (previously NeuroVocab)