Which famous performing arts venue pioneered the first mobile app that allowed audiences to purchase tickets, access interactive program notes, and earn loyalty points for attending diverse performance genres?

The performing arts industry has evolved significantly in how theater companies and venues market themselves and create customer experiences. Major performing arts organizations have developed distinctive brand identities and loyalty programs to engage audiences beyond individual performances. Test your knowledge about how these iconic institutions have innovated in the product and brand management space!

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Lincoln Center for the Performing Arts (New York)
Royal Opera House (London)
Sydney Opera House (Australia)
Bolshoi Theatre (Moscow)