Which famous retailer underwent a complete digital transformation in 2017 by naming their AI shopping assistant after a Norse goddess associated with wisdom and magic?

The world of retail has often drawn inspiration from mythology and folklore for branding, product development, and digital transformation strategies. Ancient symbols and stories continue to influence modern retail experiences, from logo designs to customer journeys. Test your knowledge about how mythological elements have been transformed into successful retail innovations and brand identities in the digital age.

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• Macy's with their AI assistant 'Frigg'
• Walmart with their AI assistant 'Freyja'
• Target with their AI assistant 'Sága'
• Best Buy with their AI assistant 'Iðunn'

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