Which retail innovation, first introduced in 1916 by Clarence Saunders, revolutionized shopping by allowing customers to select their own merchandise rather than requesting items from clerks behind counters?

The history of retail has been shaped by revolutionary concepts that transformed how people shop. From ancient marketplaces to digital storefronts, retail innovation has reflected changing societies and technologies. This trivia question focuses on a pivotal development that fundamentally altered the retail landscape and customer experience in the early 20th century, setting the foundation for modern shopping habits.

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• The shopping mall
• The self-service grocery store (Piggly Wiggly)
• The department store catalog
• The drive-through service window

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