Which struggling retailer underwent a revolutionary rebranding in the early 2000s, transforming from a discount store into a 'cheap chic' cultural phenomenon with designer collaborations?

In the ever-evolving world of pop culture, brands often undergo significant makeovers to stay relevant or reposition themselves in the market. Some of these rebranding efforts have become legendary in the industry, completely transforming public perception and creating new cultural touchpoints. Test your knowledge about one of the most dramatic and successful retail branding transformations in recent pop culture history!

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Target
Kmart
JCPenney
Walmart